Designing daily brand content across social and paid media — adapting a consistent visual identity across product campaigns, expert credibility, seasonal moments, and paid advertising.
Building Trust Through Credibility
Designed expert testimonial content to establish brand authority — presenting doctor endorsements in a format that feels credible and on-brand without losing the warm, human tone Touchstone is known for
Product Campaign Series
Developed a cohesive series of posts for a product launch maintaining visual consistency across multiple assets while keeping each post distinct enough to stand on its own in a feed.
Meta Ads
Designed digital ads for Meta — adapting the brand's organic social aesthetic for paid placements, balancing visual impact with clear messaging and a strong call to action.
Seasonal Campaign — Black Friday
Designed the Black Friday campaign across both feed posts and stories — adapting the layout and format for each placement while keeping the promotional messaging consistent across both.
Social media design · Meta ads · Paid media · Brand systems · Campaign design · Seasonal content · Stories · Adobe Creative Suite · Figma ·
